Rachel Costa
Rachel is a journalist turned data expert with over a decade of experience in the data field. Her career has spanned major players like Tableau/Salesforce, Snowflake, ThoughtSpot, the UN World Food Programme, and Oracle, where she is currently based, giving her a unique perspective on data, solution engineering, and visual communication. Based in the Netherlands, she is an advocate for diversity, co-organizing the local Data + Women chapter. Outside of work, you'll find her creating data on Strava while cycling, running, or swimming.
The latest insights and news.
2 minutes read
October 8, 2025
Is Your Database AI Ready?
Beyond tables and SQL, your data backbone now understands plain language and provides unstructured insights. In our last article, we explored the vast ocean of ...
2 minutes read
September 15, 2025
The 80% blindspot: Is Your Data Strategy Leaving Value on the Table?
When you picture "data," chances are you see neatly organized tables, columns, and rows, right? You're not alone. This structured view has dominated the data ...