Under the theme “SIGNAL vs. NOISE – Filter the hype & focus on facts, ” DAC’26 will focus on developments and applications that are proving their worth in practice. Not AI for the sake of hype, but concrete cases, critical issues, results, and lessons learned from organizations that work with data, analytics, and AI on a daily basis.
A sneak peek at the program:
Opening keynote: Maarten van den Outenaar—author of “Geen woorden maar data”
Why do investments in data and AI still fall far short of delivering real value? Drawing on his experience at Schiphol, NS, and VolkerWessels, among others, Maarten shows how organizations can make the transition from isolated innovations to structural impact.
Alliander | AI & Work
What does AI mean in concrete terms for roles, tasks, and skills? Alliander shares practical insights into how the organization is addressing the impact of AI on work and employee development.

Andrea Weihrauch of Amsterdam Business School will close DAC’26 with a keynote on the influence of human-like AI on trust, bias, and behavior. In addition to keynotes and content-focused sessions, the conference offers interactive roundtables and a central exhibition and networking area. This provides ample opportunity throughout the day to exchange knowledge and experiences with peers, experts, and organizations.
About Data & Insights Network
Data & Insights Network (D&IN) is the trade association for professionals and organizations active in data, insights, analytics, and market research. D&IN connects professionals and organizations, shares knowledge and developments within the field, and organizes conferences, events, webinars, and training courses through the Data & Insights Academy,among other activities .
View the full program and order tickets: dataanalyticscongres.nl
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