Search...

English

Nederlands

Login exhibitors

September 9 & 10 2026

For visitors

About this edition

About Data Expo

Exhibitor list

Program

Speakers

Exhibition magazine

Premium tickets

About previous editions

Recap 2025

Recap 2024

Practical information

Floor plan

2026

Venue & Opening hours

Data Expo Connect app

Collaborations

Partners

Advisory board

Knowledge partners

Claim your free ticket

Visit Data Expo and achieve your data goals

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Program

About this edition

Program

Speakers

Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Ontdek

Blog

Uitgelicht

6 Must-haves bij data governance

Interview: ‘Grote AI-dromen verwezenlijk je in kleine stapjes’

Contact Free ticket
September 9 & 10 2025 | Jaarbeurs Utrecht Free ticket For visitors

For visitors

About this edition

About Data Expo

Exhibitor list

Program

Speakers

Exhibition magazine

Premium tickets

About previous editions

Recap 2025

Recap 2024

Practical information

Floor plan

2026

Venue & Opening hours

Data Expo Connect app

Collaborations

Partners

Advisory board

Knowledge partners

Claim your free ticket

Visit Data Expo and achieve your data goals

Become an exhibitor

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Program

Program

About this edition

Program

Speakers

Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Blog & Knowledge

Ontdek

Blog

Uitgelicht

6 Must-haves bij data governance

Interview: ‘Grote AI-dromen verwezenlijk je in kleine stapjes’

Contact

English

Select language

Nederlands

Login exhibitors

Free ticket
Datadriven

3 minutes read

Data-driven work isn't just an IT issue

But that is how it often feels in many organizations

Becoming data-driven is a practical challenge for many organizations. Everyone wants it, but almost no one finds it easy. One of the most frequently heard explanations keeps coming back again and again: “Data, isn’t that something for IT?” And that is exactly where things go wrong.

Data-driven work isn't just an IT issue" height="56.5%" width="960" type="cover" height-mobile="66%" video="https://5688345.fs1.hubspotusercontent-na1.net/hubfs/5688345/Data%20Expo/Blogs/DE25-blog-header-explainableAI.jpg" mute >

Branded content

Enable-U

What do we mean by data-driven work?

Data-driven work means that decisions are made based on reliable, shared insights. Not because it’s possible, but because it helps us make better choices. It’s about steering, accounting for actions, and making adjustments based on facts that the organization recognizes and trusts. That sounds logical. And yet, in many organizations, data is quietly being pushed toward the IT department.

How data became an IT party

If we’re honest, it’s not surprising that data ends up with IT. After all, data resides in systems. Systems are managed by IT. And when something needs to be done with data, IT seems like the logical place to start. This is how dashboards “for the business” are created—reports that are technically sound but go unused, and data platforms that require a lot of effort but are understood mainly by specialists.

The result is a silent division of roles:

  • IT collects, makes accessible, and structures data
  • The business waits for insights
  • And no one really feels a sense of ownership

Data-driven work thus becomes something that’s done, rather than something that’s used.

Why is this so persistent
This pattern isn’t the result of unwillingness or incompetence. It’s logical behavior in complex organizations as we know them today. IT wants to help. The business is busy with day-to-day operations, and as long as results aren’t immediately visible, data remains something abstract. But data-driven work requires a different approach. The questions must come from the business side. That way, data is used to support concrete decisions, and responsibility for using data lies where decisions are made. As long as data is seen as an “IT thing,” the disconnect will persist.

What goes wrong
When data is primarily the domain of IT, familiar problems arise. Insights don’t address the real questions. Reports aren’t trusted or used. And new initiatives fail because no one knows exactly who is responsible for what. The risk is that data-driven work will be seen as “something that doesn’t work,” while the real problem is that it has been placed in the wrong department.

How organizations can make progress in this area
In organizations that are making progress in this area, we see one key difference. They don’t transfer ownership of data entirely to the business; instead, they share ownership with the business. This is a clear hallmark of a mature (IT) organization. And that ownership starts with one simple question: Which decision(s) do we want to be better able to make together?

From there, we look at:

  • What data is needed for that

  • Who understands that data

  • And who is responsible for its use

IT plays a crucial role in this, but not as the owner of the problem. IT ensures reliability, accessibility, and consistency. The business determines the direction and the use. In this way, data becomes a tool, not an end in itself.

Start small
At Enable U, we see this tension every day. We help organizations extract data from systems, connect it, and make it reliably available—but always in service of a specific question, a process, or a decision. We help IT create peace of mind and clarity, and we help the business actually use the data. Not by changing everything at once, but by starting small and making value visible.

Data-driven work doesn’t have to start on a grand scale. One question. One process. One decision that could be better supported by data. That’s often enough to show that data isn’t just an IT thing, but a shared tool.

Because data-driven work doesn’t succeed when IT handles it perfectly. It succeeds when the organization uses it.

kronkel

This blog post is a contribution by Enable-U, The Data & Integration Enablers. Enable-U helps organizations securely and reliably connect systems, applications, and data so they can work in a data-driven way. For more information, visit www.enable-u.nl or stop by the Enable-U booth at Data Expo.

 

July 2, 2026

Data Expo

Back to all articles