In recent years, the Customer Data Platform (CDP) has secured a strong position within the Martech Stack. The ability to build a 360-degree customer profile...

As cyber threats evolve, databases have become prime targets for attacks, with MySQL often in the crosshairs due to its widespread use in critical ...

SMEs vary greatly in their maturity levels when it comes to efficient data utilization. "Beginners" often face challenges due to a lack of knowledge, ...

There is a scene in Mission: Impossible – Rogue Nation where Tom Cruise is hanging onto the outside of a jet as it has taken off. And while, yes, he’s going ...

In the ever-evolving digital landscape, user experience (UX) has become a crucial factor for the success of any online platform. Whether it’s a website, ...

Digital transformation is a 'must' for virtually every organization. The benefits are clear: increased efficiency, better control, greater flexibility, to name ...

Schiphol has set itself a clear goal: it aims to become the best digital airport in the world. At last year's Data Expo, Maarten van den Outenaar provided an ...

In our first blog, "Get more out of your customer data with a Customer Data Platform," you were able to read what a Customer Data Platform (CDP) entails and ...

External B2B data gives you a lot of valuable insights about your market and (potential) customers. But what should you pay attention to when buying datasets? ...

Engaging in a conversation with a company’s AI assistant can be frustrating. Chatbots give themselves away by returning generic responses that often don’t ...