"Data Expo is the biggest place I know where true data nerds as well as the strategists come together, and where it's all about data."
Maaike works at Bol.com as data craft support and plays a key role in creating the right conditions for data analysts to grow as true experts. During her talk at Data Expo, she shared how Bol.com has evolved from traditional data teams to a new way of working with more specialized roles.

"We noticed that the role of data analytics was fragmented. By creating new roles, we are now really building expertise."

Her talk focused on reshaping teams and developing data specialists in an increasingly complex digital world. A theme that appealed to many visitors.

For Maaike, Data Expo is the place where inspiration, content and informal conversations come together. "So many companies come together. You talk to people you would never meet otherwise and hear about developments in an accessible way."

She strongly encourages other companies to speak at the event as well: "It's always inspiring to hear how others tackle their challenges. We learn from that in turn."