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Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

Contact Free ticket
September 9 & 10 2025 | Jaarbeurs Utrecht Free ticket For visitors

For visitors

About this edition

About Data Expo

Exhibitor list

Program

Speakers

Exhibition magazine

Premium tickets

About previous editions

Recap 2025

Recap 2024

Practical information

Floor plan

2026

Venue & Opening hours

Data Expo Connect app

Collaborations

Partners

Advisory board

Knowledge partners

Claim your free ticket

Visit Data Expo and achieve your data goals

Become an exhibitor

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Program

Program

About this edition

Program

Speakers

Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Blog & Knowledge

Discover

Blog

Video series

Featured

Women @ Data Expo

Diversity within the tech sector

Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

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Free ticket
Big Data Expo Vorm F (1) Big Data Expo Vorm E (1)

From Data Chaos to Data Excellence: Creating Scalable, Secure and Valuable Data Products

Wednesday 14:30 - 15:00
Lezingenzaal 7
Patrick de Vries

KPN

Meer over deze spreker

At KPN, data is at the heart of delivering better customer experiences, driving innovation, and enabling AI-powered decision-making. As the volume of data continues to grow at an unprecedented rate, so does the challenge of managing it effectively across domains, teams, and technologies. This raises an important question: how do you transform a complex data landscape into a trusted ecosystem that delivers real business value?

In this session, KPN will share its journey toward building a modern data platform and a data product-driven organization. You will learn how we empower teams to develop scalable, secure, and reusable data products while maintaining the right balance between self-service, governance, and compliance.

We will explore how concepts such as change management, everything-as-code, shift-left governance, platform engineering, and product thinking help KPN accelerate innovation and reduce complexity across the organization. Through practical examples, real-world challenges, and lessons learned, we will demonstrate how KPN is transforming data from a technical asset into a strategic core capability.

Whether you are a data engineer, architect, product owner, or data leader, you will leave this session with actionable insights into building trusted data products that support business growth, unlock AI opportunities, and create measurable value at scale.

Join us and discover how KPN is turning data complexity into data excellence.

Paolo Platter

Witboost

Meer over deze spreker

At KPN, data is at the heart of delivering better customer experiences, driving innovation, and enabling AI-powered decision-making. As the volume of data continues to grow at an unprecedented rate, so does the challenge of managing it effectively across domains, teams, and technologies. This raises an important question: how do you transform a complex data landscape into a trusted ecosystem that delivers real business value?

In this session, KPN will share its journey toward building a modern data platform and a data product-driven organization. You will learn how we empower teams to develop scalable, secure, and reusable data products while maintaining the right balance between self-service, governance, and compliance.

We will explore how concepts such as change management, everything-as-code, shift-left governance, platform engineering, and product thinking help KPN accelerate innovation and reduce complexity across the organization. Through practical examples, real-world challenges, and lessons learned, we will demonstrate how KPN is transforming data from a technical asset into a strategic core capability.

Whether you are a data engineer, architect, product owner, or data leader, you will leave this session with actionable insights into building trusted data products that support business growth, unlock AI opportunities, and create measurable value at scale.

Join us and discover how KPN is turning data complexity into data excellence.

At KPN, data is at the heart of delivering better customer experiences, driving innovation, and enabling AI-powered decision-making. As the volume of data continues to grow at an unprecedented rate, so does the challenge of managing it effectively across domains, teams, and technologies. This raises an important question: how do you transform a complex data landscape into a trusted ecosystem that delivers real business value?

In this session, KPN will share its journey toward building a modern data platform and a data product-driven organization. You will learn how we empower teams to develop scalable, secure, and reusable data products while maintaining the right balance between self-service, governance, and compliance.

We will explore how concepts such as change management, everything-as-code, shift-left governance, platform engineering, and product thinking help KPN accelerate innovation and reduce complexity across the organization. Through practical examples, real-world challenges, and lessons learned, we will demonstrate how KPN is transforming data from a technical asset into a strategic core capability.

Whether you are a data engineer, architect, product owner, or data leader, you will leave this session with actionable insights into building trusted data products that support business growth, unlock AI opportunities, and create measurable value at scale.

Join us and discover how KPN is turning data complexity into data excellence.

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