Customer data only creates value when it can be translated into insight and action. In this session, we explore how Vodafone Germany uses a CDP and real-time streaming to make customer context available at the moment decisions are made: across channels, customer journeys, service interactions and AI-enabled touchpoints. With Digital Power as the technical implementation and enablement partner, Vodafone has built the foundation that turns fragmented customer signals into reliable and actionable context. This enables practical use cases such as churn prevention, call prioritisation, propensity to buy and next best action. While these use cases serve different objectives, they all rely on the same underlying capability: having the right customer context available in real time. Without that foundation, activation remains fragmented and AI outcomes risk becoming generic, inconsistent or difficult to scale. The session shows how a CDP and a streaming data platform form the context engine that connects data, decisioning and activation within Vodafone. It enables the organisation to recognise customer needs earlier, prioritise the right interactions, personalise offers and give AI applications the context they need to create relevant outcomes.

Customer data only creates value when it can be translated into insight and action. In this session, we explore how Vodafone Germany uses a CDP and real-time streaming to make customer context available at the moment decisions are made: across channels, customer journeys, service interactions and AI-enabled touchpoints. With Digital Power as the technical implementation and enablement partner, Vodafone has built the foundation that turns fragmented customer signals into reliable and actionable context. This enables practical use cases such as churn prevention, call prioritisation, propensity to buy and next best action. While these use cases serve different objectives, they all rely on the same underlying capability: having the right customer context available in real time. Without that foundation, activation remains fragmented and AI outcomes risk becoming generic, inconsistent or difficult to scale. The session shows how a CDP and a streaming data platform form the context engine that connects data, decisioning and activation within Vodafone. It enables the organisation to recognise customer needs earlier, prioritise the right interactions, personalise offers and give AI applications the context they need to create relevant outcomes.