As AI changes the way organizations interact with data, many first need to simplify and rationalise their analytics landscape. Trusted data, consistent business definitions and strong governance are essential building blocks for future AI capabilities. In this session, Johan Maat, Head of Intelligence & Assurance at Odido, shares the business drivers behind Odido's decision to rationalise its analytics landscape and why Strategy was selected as the strategic platform for the next phase of its data journey. Johan will discuss the business drivers behind Odido's transformation, the implementation approach, and how the organization is rationalising its analytics landscape to establish a trusted foundation for future analytics and AI. Attendees will gain practical insights into balancing governance, business adoption and innovation while rationalising an enterprise analytics landscape that enables trusted decision-making today and lays the foundation for future AI capabilities.