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Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

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September 9 & 10 2025 | Jaarbeurs Utrecht Free ticket For visitors

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About Data Expo

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2026

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Visit Data Expo and achieve your data goals

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Become a partner

Giving a lecture

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Contact the specialists

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All the information about exhibiting in one document.

Program

Program

About this edition

Program

Speakers

Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Blog & Knowledge

Discover

Blog

Video series

Featured

Women @ Data Expo

Diversity within the tech sector

Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

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Big Data Expo Vorm F (1) Big Data Expo Vorm E (1)

The Hidden Layer of AI: What Does It Take to Trust AI at Scale?

Wednesday 12:20 - 13:05
Roundtable
Florian Carrier

Strategic Solution Consultant

Meer over deze spreker
AI is becoming easier to deploy. Building the trust to use it across critical business processes is proving much harder.

Many organizations have modern data platforms, AI tools and ambitious roadmaps, yet still face a fundamental question: what needs to be true before we can confidently rely on AI at scale?

Beyond the technology, trust depends on whether the data, business logic and processes behind AI outcomes meet the four principles of VURA: Visible, Understandable, Repeatable and Auditable. Without VURA, AI outputs may be powerful, but they are difficult to explain, govern and scale with confidence.

This interactive roundtable brings together Data, Analytics and AI leaders to explore these four dimensions of trustworthy AI. Through an open peer discussion, participants will share experiences, compare approaches and discuss how governance, business logic and ownership can help turn AI ambition into trusted business outcomes.
AI is becoming easier to deploy. Building the trust to use it across critical business processes is proving much harder.

Many organizations have modern data platforms, AI tools and ambitious roadmaps, yet still face a fundamental question: what needs to be true before we can confidently rely on AI at scale?

Beyond the technology, trust depends on whether the data, business logic and processes behind AI outcomes meet the four principles of VURA: Visible, Understandable, Repeatable and Auditable. Without VURA, AI outputs may be powerful, but they are difficult to explain, govern and scale with confidence.

This interactive roundtable brings together Data, Analytics and AI leaders to explore these four dimensions of trustworthy AI. Through an open peer discussion, participants will share experiences, compare approaches and discuss how governance, business logic and ownership can help turn AI ambition into trusted business outcomes.

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