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September 9 & 10 2026

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Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

Contact Free ticket
September 9 & 10 2025 | Jaarbeurs Utrecht Free ticket For visitors

For visitors

About this edition

About Data Expo

Exhibitor list

Program

Speakers

Exhibition magazine

Premium tickets

About previous editions

Recap 2025

Recap 2024

Practical information

Floor plan

2026

Venue & Opening hours

Data Expo Connect app

Collaborations

Partners

Advisory board

Knowledge partners

Claim your free ticket

Visit Data Expo and achieve your data goals

Become an exhibitor

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Program

Program

About this edition

Program

Speakers

Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Blog & Knowledge

Discover

Blog

Video series

Featured

Women @ Data Expo

Diversity within the tech sector

Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

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Big Data Expo Vorm C (1) Big Data Expo Vorm F (1)

Anthony Derrick

Digital Analyst

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Anthony Derrick is a Digital Analyst at Vattenfall. Originally from Vancouver, Canada, he specializes in digital analytics, experimentation and helping organizations build a data-driven culture.
Anthony Derrick, Pascal Swier

The Analytics Chicken-and-Egg: Proving Value Before You Have the Team

Many organizations want to grow their analytics capability, but struggle to justify headcount before the value is visible. This session shares a practical case study on how external expertise, CRO use cases, automation and AI helped create proof points, build momentum, and turn analytics from a support function into a scalable business capability.

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Donderdag 15.15 - 15.45 • Lezingenzaal 8

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Data-driven leaders discover essential insights, connections, and technology at the Data Expo.

Whether you have already developed an advanced data strategy or your organization is just beginning to take its first steps toward becoming data-driven, Data Expo provides the solutions you need to take the next step.

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