Arnoud Prop

Product Owner GenAI (Vodafone Ziggo)

Arnoud serves as a Product Owner and Data Architect at VodafoneZiggo, overseeing the GenAI ideation funnel and leading the development and implementation of the first enterprise-wide GenAI product. With a diverse background encompassing analytics, architecture, and data science, he brings a deep curiosity and passion to his work in the data realm.

Leveraging GenAI in a Large Enterprise: from Hype towards Value

In this presentation, we'll share our process for identifying, prototyping, and developing GenAI use cases in a large enterprise environment, including key decisions and best practices, and showcase our favorite productionized solutions.

Select the right use case with a customer-centric ideation funnel

Finding the right GenAI use case in an enterprise is challenging. To avoid losing sight of the forest for the trees, VodafoneZiggo employs a 4-step ideation funnel designed to select the highest-value GenAI use cases. We would like to showcase our approach and hear about your experiences and insights.

Data-driven leaders discover essential insights, connections, and technology at the Data Expo.

Whether you have already developed an advanced data strategy or your organization is just beginning to take its first steps toward becoming data-driven, Data Expo provides the solutions you need to take the next step.

Free tickets

We believe data drives digital transformation

Free tickets

Practical information Contact Venue & opening hours Parking Exhibition floor plan

About Data Expo Organisatie Groep Zuid Work at

Career in Data Job board Learning resources Community

Unlocking the Power of Retrieval-Augmented Generation (RAG)

Digital Transformation for SMEs: 8 Benefits and Challenges