Bas Schnater

Senior Manager Analytics

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Senior analytics leader with 10+ years of experience driving commercial performance, customer growth and decision intelligence across consumer, media and retail environments. I specialise in building and scaling analytics capabilities that translate complex data into clear, actionable insights for senior leadership. My work sits at the intersection of business strategy, customer analytics and cross-functional execution.

Bas Schnater

How analytics guides a challenger sports brand

Under Armour is a challenger brand in the sports apparel market. And that means we have to be smart and use that underdog position to our benefit. That isn’t only reflected on how we present ourselves on social media, but also how we organize ourselves. Data insights help us to ensure to make smart decisions by launching the right product at the right time to the right consumer via the right channel.

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