Branka Milivojevic

AI & Data Advisor

Branka Milivojevic is a neuroscientist turned AI& Data professional at Nederlandse Spoorwegen (NS). Drawing on experience spanning science, data, AI, and product discovery, she focuses on creating solutions that are desirable for users, viable for the business, and technically feasible. She is passionate about bridging the gap between people, business, and technology.

Branka Milivojevic

Ideate First: Converging on the Right Problem Before Building Solutions

Data and AI teams often jump from an idea straight into development. Yet many initiatives fail because stakeholders are not aligned on the problem they are trying to solve. This session introduces an "Ideate First" approach that helps teams explore user needs, business value, and technical feasibility before committing to solutions. Learn practical techniques to move from divergent thinking to convergence and build with greater confidence and impact.

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