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Joep Steenbeek | Head of Data Office | City of Amsterdam

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Jessica Ruland | Lead Product Manager | TicketSwap

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September 9 & 10 2025 | Jaarbeurs Utrecht Free ticket For visitors

For visitors

About this edition

About Data Expo

Exhibitor list

Program

Speakers

Exhibition magazine

Premium tickets

About previous editions

Recap 2025

Recap 2024

Practical information

Floor plan

2026

Venue & Opening hours

Data Expo Connect app

Collaborations

Partners

Advisory board

Knowledge partners

Claim your free ticket

Visit Data Expo and achieve your data goals

Become an exhibitor

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Program

Program

About this edition

Program

Speakers

Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Blog & Knowledge

Discover

Blog

Featured

Women @ Data Expo

Diversity within the tech sector

Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

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Big Data Expo Vorm C (1) Big Data Expo Vorm F (1)

Femke Cornelissen

Chief Transformation Officer

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Femke Cornelissen is Chief Transformation Officer bij Wortell, een van de grootste Microsoft-partners van Nederland. Ze helpt organisaties AI niet als tool naast het werk te leggen, maar het werk zelf opnieuw te ontwerpen. Haar overtuiging: adding AI is easy, redesigning work is leadership. Femke is viervoudig Microsoft MVP en Regional Leader binnen de wereldwijde MVP-community. Ze richtte Dutch Women in Tech en Rockstar Women in AI & Security op, host de podcast AI in Bedrijf en schrijft de nieuwsbrief AI Work Shift. Ruim 31.000 mensen volgen haar scherpe kijk op werk in het AI-tijdperk.
Femke Cornelissen, Marieke Kruidhof

Niet de tool, maar het werk. Waarom AI-transformatie een HR-vraag is.

Iedereen praat over AI. Bijna niemand nog over werk. Bij Wortell bleek de tool nooit het probleem. Het werk zelf moest op de schop, en dat lukt niet vanuit IT alleen. Als Chief Transformation Officer en CHRO laten we zien waarom de grootste transformatievragen geen technische vragen zijn, maar HR-vragen. Hoe krijg je mensen in beweging zodat AI voor hen gaat werken? Met de missers erbij. Geen hype, geen beloftes. Gewoon wat we leerden toen AI even niet het antwoord was.
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