INGRID PINO

Global Insights Manager

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Ingrid Pino curates brand and audience data insights for global companies to do better marketing strategies. With published works on data visualization and data protection, her most recent research turns to macro cultural data to refine global strategies with local nuance.

INGRID PINO

How to fine-tune global strategies without drowning in local data

Global companies need their core message to resonate with local audiences, but strategists can drown in data before distilling the cultural values that really count. The research shared in this talk uses macro cultural data to map how key industries can grow in different cultures.

Data-driven leaders discover essential insights, connections, and technology at the Data Expo.

Whether you have already developed an advanced data strategy or your organization is just beginning to take its first steps toward becoming data-driven, Data Expo provides the solutions you need to take the next step.

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