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Jessica Ruland | Lead Product Manager | TicketSwap

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September 9 & 10 2025 | Jaarbeurs Utrecht Free ticket For visitors

For visitors

About this edition

About Data Expo

Exhibitor list

Program

Speakers

Exhibition magazine

Premium tickets

About previous editions

Recap 2025

Recap 2024

Practical information

Floor plan

2026

Venue & Opening hours

Data Expo Connect app

Collaborations

Partners

Advisory board

Knowledge partners

Claim your free ticket

Visit Data Expo and achieve your data goals

Become an exhibitor

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Program

Program

About this edition

Program

Speakers

Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Blog & Knowledge

Discover

Blog

Featured

Women @ Data Expo

Diversity within the tech sector

Interview: "We are moving from data-driven to value-driven"

Joep Steenbeek | Head of Data Office | City of Amsterdam

Blog TicketSwap: "Right now, we are mainly focused on what we need to build"

Jessica Ruland | Lead Product Manager | TicketSwap

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Big Data Expo Vorm C (1) Big Data Expo Vorm F (1)

Marieke Kruidhof

Chief Human Resources Officer

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Marieke Kruidhof is Chief Human Resources Officer bij Wortell. Ze bouwde haar HR-loopbaan op in uiteenlopende sectoren, met rollen bij onder meer Staedion, CBR en Van Lanschot Chabot. Haar kracht ligt in organisatieverandering, talentontwikkeling en het in beweging krijgen van mensen. Marieke gelooft dat people strategy business strategy is. HR hoort wat haar betreft niet aan de zijlijn, maar in de kern van de leiding. Bij Wortell vertaalt ze die overtuiging naar de praktijk: samen met de Chief Transformation Officer trekt ze de AI-first transformatie, vanuit de vraag hoe je mensen anders naar hun werk laat kijken. Gedreven, zorgzaam, en met plezier.
Femke Cornelissen, Marieke Kruidhof

Niet de tool, maar het werk. Waarom AI-transformatie een HR-vraag is.

Iedereen praat over AI. Bijna niemand nog over werk. Bij Wortell bleek de tool nooit het probleem. Het werk zelf moest op de schop, en dat lukt niet vanuit IT alleen. Als Chief Transformation Officer en CHRO laten we zien waarom de grootste transformatievragen geen technische vragen zijn, maar HR-vragen. Hoe krijg je mensen in beweging zodat AI voor hen gaat werken? Met de missers erbij. Geen hype, geen beloftes. Gewoon wat we leerden toen AI even niet het antwoord was.
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