Organic search is under pressure. At the same time, customers increasingly expect relevant and tailored experiences. As a result, organisations are challenged to create more on-brand content, for more audiences, across more channels than ever before. But budgets and capacity don’t grow at the same pace. In this talk, we share bol’s journey from isolated AI experiments to Content as a Service: bol’s self-service tool that helps teams create on-brand content at scale with AI. We’ll take you through different content types, from on-brand copy and images to complete web pages. While Content as a Service enables all bollers to create content for any occasion, today we’ll highlight a few practical use cases within marketing and advertising. You’ll walk away with our learnings on thinking big and starting small, offering a practical starting point to realise your own data and AI ambitions.