Merel is a data leader focused on strategy and transformation, with experience across banking, e-commerce and consulting. At ABN AMRO, she helps shape the bank's customer data landscape, turning data into a strategic asset that drives business value, governance and innovation. Her expertise lies in designing data products, building data operating models and guiding organisations through complex transformations. Merel is recognised for combining strategic vision with strong stakeholder leadership, bringing together business, technology and data teams around a shared direction and sustainable outcomes. Drawing on experience in financial services, e-commerce and consulting, she advocates for a pragmatic approach to data transformation - one that balances governance, technology and business value. She is particularly passionate about helping organisations move beyond talking about data and start treating it as a product, with clear ownership, quality standards and measurable value.