Misha Datsenko

Senior Product Manager (Experimentation Analytics)

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Senior Product Manager at Optimizely leading experimentation analytics area. With over 10 years of experience across business analytics, product owner and product management roles, Misha specializes in turning data into actionable insights and building analytics-powered products.

Misha Datsenko

Experimentation, accelerated: what AI changes about the way we test

In this session, we explore how AI is automating the repetitive parts of testing, dramatically lowering the bar for teams to run high-quality experiments at scale, and shifting the data analyst's role from test executor to learning architect.

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