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6 Must-haves bij data governance

Interview: ‘Grote AI-dromen verwezenlijk je in kleine stapjes’

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September 9 & 10 2025 | Jaarbeurs Utrecht Free ticket For visitors

For visitors

About this edition

About Data Expo

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2026

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Visit Data Expo and achieve your data goals

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Giving a lecture

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All the information about exhibiting in one document.

Program

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About this edition

Program

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Giving a lecture

Testimonial speakers

Exhibitor list Blog & Knowledge

Blog & Knowledge

Ontdek

Blog

Uitgelicht

6 Must-haves bij data governance

Interview: ‘Grote AI-dromen verwezenlijk je in kleine stapjes’

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Big Data Expo Vorm C (1) Big Data Expo Vorm F (1)

Orfirah Helstone

Co-Founder & COO

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Orfirah Helstone is co-founder of H2YO Drinks and a strategist who has spent over a decade inside Unilever, Nestlé, and Danone and Food & Drinks Start-Ups. Close enough to see what corporate environments do to people's choices without anyone noticing. Her core belief: people don't do what they're told. They do what's made easy. And what's made easy is almost always decided by design.. not intention. At H2YO Drinks, she translates that insight into workplace hydration systems that make the healthy choice the effortless one. But her real work is helping leaders see what they've stopped seeing: how the environments they've built are quietly shaping the behavior they're trying to change. She speaks on the intersection of workplace design, human behavior, and the small decisions that determine how people actually feel at work. Because how work feels determines everything else.
When Every Drink is Data: The Hyper-Personalised Workplace is Just One Step Away

When Every Drink is Data: The Hyper-Personalised Workplace is Just One Step Away

Your office fridge, coffee machine, and water cooler generate behavioral data every single day.. and almost no one is collecting it. Every drink choice is a signal: energy levels, stress patterns, focus rhythms. In this talk, Orfirah Helstone shows how the most overlooked touchpoint in your workplace is becoming an intelligence hub and how AI, real-time data, and behavioral science are turning hydration into a window into how your people actually feel at work.
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