Pascal Swier

Digital Analyst and CXO specialist

Pascal Swier is a Digital Analyst and CXO specialist at Vattenfall. He specializes in digital analytics, experimentation, customer journey optimization, turning data and customer insights into actionable improvements, and implementing AI and automation to improve workflows.

Anthony Derrick, Pascal Swier

The Analytics Chicken-and-Egg: Proving Value Before You Have the Team

Many organizations want to grow their analytics capability, but struggle to justify headcount before the value is visible. This session shares a practical case study on how external expertise, CRO use cases, automation and AI helped create proof points, build momentum, and turn analytics from a support function into a scalable business capability.

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