Rogier van der Geer

Field CTO

Rogier van der Geer is Field CTO at Xebia Data, where he scopes and leads AI engagements. He builds agentic systems that reach production rather than staying a demo. Before moving into consultancy he completed a PhD in Particle Physics, which left him hard to convince that a result is real until it has been properly tested.

Soraya Duriez, Michele Marchini, Rogier van der Geer

From Data to Opportunity: Uncovering gaps in the market with Multi-Agent AI

How do you uncover new commercial opportunities in a market full of products, trends, and data? dsm-firmenich, together with Xebia, developed the Market Insights Analyst: an AI-powered solution that uses multiple AI agents to analyze market and product data to identify promising whitespaces.

In this session, dsm-firmenich and Xebia will show how a multi-agent approach can support complex market analysis, connect product portfolios to global trends, and uncover opportunities that might otherwise remain hidden. Discover how an initial AI prototype evolved into a scalable solution for market intelligence — and the key lessons learned along the way about data, technology, adoption and bringing AI into production.

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