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Sarah Busson
Technical Web Analytics consultant
Sarah Busson is a consultant at Digital Power with a strong focus on data-driven growth, customer experience and innovation. She helps organisations turn data and customer context into clearer direction, better decisions and scalable value. Her work focuses on translating customer context into practical activation use cases across CDP, personalisation and AI.
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How Vodafone Germany uses its Customer Data Platform (CDP) as a Context Engine for AI and Activation
This session explores how Vodafone Germany uses a Customer Data Platform (CDP) and real-time streaming to make customer context available when and where decisions happen. With Digital Power as the technical implementation and enablement partner, that context becomes the foundation for smarter activation, better service interactions and AI-enabled use cases such as churn prevention, propensity to buy and next best action.
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