Sophia Zitman is Director of AI Projects at KickstartAI, a non-profit initiative founded by NS, KLM, Ahold Delhaize, and ING with the mission to accelerate the adoption of AI in the Netherlands. She leads the project proposition at KickstartAI, shaping what it truly means to deliver AI solutions from development to implementation across organizations.

With a background as a machine learning engineer and a career rooted in AI consulting, she has seen the field from every angle, from technical build to strategic delivery. Over the years, she evolved from hands-on engineering to senior roles in project and account management, always remaining close to the core of AI innovation.

Driven by real-world impact and adoption, she believes the champagne only comes out when a project is live and delivering value. Pragmatic, purpose-driven and passionate about building solutions that actually land, she brings AI to life.