As Europe’s leading digital auction platform for B2B used goods, TBAuctions is scaling into the AI era by combining deep technical innovation with forward-thinking change management. In this session, Roberto Bonilla, Lead Data Engineer, shares how Databricks, Azure, Terraform, MLFlow, and Langgraph were integrated to optimize complex products and workflows, detailing the technical frameworks that balance cutting-edge capability with operational simplicity for a skill-diverse data team. Meanwhile, Bas Lucieer, Head of Data, addresses the strategic and organizational side, outlining how TBAuctions brings a classic sales-driven organization along on this transformative journey, ensuring adoption, cultural alignment, and sustainable value creation. Together, their story reveals how robust technical solutions, combined with effective strategy and change management, deliver a true competitive advantage for TBAuctions in the digital marketplace.

As Europe’s leading digital auction platform for B2B used goods, TBAuctions is scaling into the AI era by combining deep technical innovation with forward-thinking change management. In this session, Roberto Bonilla, Lead Data Engineer, shares how Databricks, Azure, Terraform, MLFlow, and Langgraph were integrated to optimize complex products and workflows, detailing the technical frameworks that balance cutting-edge capability with operational simplicity for a skill-diverse data team. Meanwhile, Bas Lucieer, Head of Data, addresses the strategic and organizational side, outlining how TBAuctions brings a classic sales-driven organization along on this transformative journey, ensuring adoption, cultural alignment, and sustainable value creation. Together, their story reveals how robust technical solutions, combined with effective strategy and change management, deliver a true competitive advantage for TBAuctions in the digital marketplace.