Under Armour is a challenger brand in the sports apparel market. And that means we have to be smart and use that underdog position to our benefit. That isn’t only reflected on how we present ourselves on social media, but also how we organize ourselves. Data insights help us to ensure to make smart decisions by launching the right product at the right time to the right consumer via the right channel.

During this session, Bas will explain how Under Armour has built a smart data layer that enabled quick reporting. It unlocked quicker reporting agility, including advanced insights into end-to-end online customer reporting journey.