Sponsorship has evolved—but has the way we evaluate it kept up? In this hands-on workshop, we’ll dive into the world of sponsorship effectiveness, with a special focus on how social media plays a growing role in partnership value. Using real-world examples from our clients at Two Circles, we’ll explore how AI-driven analysis can move us beyond likes and reach to real insights about visibility, engagement, and brand impact.

This isn’t just a presentation—we’re inviting you to join the discussion. Brands in the room will have the opportunity to volunteer their own sponsorships and social content for live feedback and group discussion. What’s working? What’s being missed? How can we make it better? Whether you're on the brand side or rights holder side, you'll leave with a clearer view of what’s possible—and what’s measurable—today.