Step into a thought-provoking session that explores how ethics and innovation can actually strengthen each other. The words we use - and the assumptions behind them -shape the future of AI and digital transformation. This talk challenges the idea that ethics slows innovation, reframing it instead as a powerful driver of better outcomes and smarter decisions. Through engaging storytelling, striking metaphors, and practical examples, you will discover how different perspectives - ranging from big-picture thinkers to detail-driven perfectionists - play a crucial role in ethical decision-making. Expect an interactive and refreshing take on responsible innovation, where curiosity replaces compliance, and meaningful conversations lead to real impact. Perfect for anyone looking to move beyond buzzwords and make ethics truly actionable in their work.