An engaging game offering goes hand in hand with responsible gambling. Data plays a crucial role in achieving this balance. Only when the entire organization is data-literate can we truly strike the right balance between player enjoyment and player protection. This means that every department must not only have access to the right data, but also understand how to use it effectively.

As a leading provider in the evolving gambling market, Nederlandse Loterij plays a key role in setting the standard for responsible gambling. Data helps us better understand our players and enables us to promote and safeguard responsible play.

In this presentation, we offer a look into our progress over the past few years. To realize our ambitions, we’ve invested significantly in new technologies, leading to the development of a completely new data lakehouse and a real-time analytics platform.

At the same time, the demand for data within our organization continues to grow. One of our biggest challenges is making data accessible to all colleagues. Since we can’t support everyone individually, we are focusing on fostering more independence and improving data literacy across the organization. New technologies such as AI play an important role in this transformation. However, it also requires a different mindset and close cross-functional collaboration.