Many organizations face the same analytics paradox: the business wants better insights, more experimentation and smarter decision-making, but is not always ready to invest in additional analytics headcount until the value has already been proven. This creates a chicken-and-egg situation. You need analysts to create impact, but you need impact to justify analysts.
In this session, we share a practical case study on how to break that cycle. Instead of waiting for the perfect team structure, we used external expertise and focused use cases to create momentum. Conversion rate optimization became one of the first proof points: by giving people the space to work on concrete optimization tasks, we could show how analytics directly improves our bottom line. From there, automation and AI helped us scale repetitive work, speed up analysis and make insights more accessible to the wider organization.

Visitors will leave with a practical approach for growing analytics capability in a constrained environment: start with high-value use cases, prove impact, create internal demand, and only then scale the team with confidence.

Many organizations face the same analytics paradox: the business wants better insights, more experimentation and smarter decision-making, but is not always ready to invest in additional analytics headcount until the value has already been proven. This creates a chicken-and-egg situation. You need analysts to create impact, but you need impact to justify analysts.
In this session, we share a practical case study on how to break that cycle. Instead of waiting for the perfect team structure, we used external expertise and focused use cases to create momentum. Conversion rate optimization became one of the first proof points: by giving people the space to work on concrete optimization tasks, we could show how analytics directly improves our bottom line. From there, automation and AI helped us scale repetitive work, speed up analysis and make insights more accessible to the wider organization.

Visitors will leave with a practical approach for growing analytics capability in a constrained environment: start with high-value use cases, prove impact, create internal demand, and only then scale the team with confidence.