Organisations spend millions optimizing the ingestion layer, the transformation layer, the semantic layer, and the AI layer... But what about the human layer? ​A platform is only as successful as its adoption rate. To drive real adoption, designing for diversity is critical. Users across different backgrounds, ages, and digital skill sets will interact with and interpret your solution in entirely different ways. ​This talk is a reflection on how to design for these diverse perspectives, eliminating friction and building data platforms that work for everyone.