This talk explores the often-overlooked world of web crawling, how it powers everything from search engines like Google and Bing to AI models like ChatGPT and Claude. We'll look at the scale and complexity of crawling the web, the types of organizations leveraging this data, and several real-world use cases. Since the rise of AI, there's been a global race to collect high-quality data for training large language models. But with the help of an MCP, even companies with structured data can benefit from AI. By going beyond training data, AI systems can now incorporate new information, interact with external systems, and draw insights from existing data.