Barry Wildhagen is a Netherlands-native Global Community of Practice Director at Salesforce, where he leads initiatives advancing customer experience (CX) and ESG practices within the technical sales community. With over 20 years in data management spanning data integration, data quality, and Master Data Management; he brings deep expertise to the intersection of data strategy and business impact. In his current role, Barry champions collaboration, storytelling, and innovation, helping teams stay ahead of emerging data management trends and apply them to real-world CX and ESG challenges. His long career, including more than two decades at Informatica before joining Salesforce, has made him a trusted authority across the full spectrum of data management topics. When he's not talking data, Barry is hunting asteroids and exoplanets as a citizen scientist and doing it fluently in Dutch, English, and Portuguese.