Barry Wildhagen

Community of Practice Director

Barry Wildhagen is a Netherlands-native Global Community of Practice Director at Salesforce, where he leads initiatives advancing customer experience (CX) and ESG practices within the technical sales community. With over 20 years in data management spanning data integration, data quality, and Master Data Management;he brings deep expertise to the intersection of data strategy and business impact.

In his current role, Barry champions collaboration, storytelling, and innovation, helping teams stay ahead of emerging data management trends and apply them to real-world CX and ESG challenges. His long career, including more than two decades at Informatica before joining Salesforce, has made him a trusted authority across the full spectrum of data management topics.

When he's not talking data, Barry is hunting asteroids and exoplanets as a citizen scientist and doing it fluently in Dutch, English, and Portuguese.

Barry Wildhagen

Next Level Data Strategy: Build Your Data Foundation in 45 Minutes

BUILD YOUR DATA STRATEGY IN 45 MINUTES.
A hands-on breakout workshop by Informatica from Salesforce No slides. No generic frameworks. Just a real, working Data Strategy Canvas — built around your organisation's goals and capability gaps in a single session. Facilitated by Informatica's Community of Practice Director, the workshop runs on a simple premise: the AI proposes, you decide. Fast, timed rounds move you through Guiding Principles, Business Goals, Use Cases, and Data Capabilities — designed to produce signal, not noise. All you need is your own device and the Slack app. You'll leave with a completed Data Strategy Canvas and a Take-Home Kit to keep building in any AI tool. No experience required. Just bring your company name and a point of view. Format: Breakout workshop | 45–60 minutes | Bring your own device Audience: Business and data decision-makers looking to build or sharpen their data strategy for AI

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Donderdag 10.30 - 11.15 • Roundtable

Barry Wildhagen

Next Level Data Strategy: Building Your Data Foundation for the AI Era

Every AI initiative depends on the data underneath it. In this session, Informatica's Community of Practice Director shows how to move from scattered data efforts to a working data strategy, built live with visitors using an AI-powered facilitation approach. See how Guiding Principles, Business Goals, Use Cases and Data Capabilities come together fast, and how it all connects to real AI value.

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Woensdag 12.45 - 13.15 • Lezingenzaal 6

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