Benjamin has over 12 years of experience leading content & creative teams at Albert Heijn and bol. As Manager of Scalable Content & Tooling at bol, he builds systems that enable branded content at scale. He has spent the last three years mastering generative AI. Benjamin and his team pioneer new approaches and challenge the status quo to create scalable on-brand content. His mission is to help bol navigate the future of generative AI and marketing automation. This led to the creation of CaaS: the one-stop shop for branded content at scale.