Edwin holds a Master of Science in Business Management and has over 15 years SAS experience, ranging from marketing, sales support, alliance management and business development. He has broad experience in delivering Information Management, Business Intelligence and Analytics projects to SAS customers across all industries. He played a pivoted role with different customers from industries such as oil & gas, retail, manufacturing in a projects like predictive maintenance based on real time sensor data, demand forecasting and customer feedback via text analytics in order to optimize the customer journey.