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Jeroen Jaspar
Senior Martech & Data Manager
Jeroen has been part of Vodafone’s Digital Department for almost 15 years. During that time, he has built extensive experience in solving strategic business challenges, with a particular focus on digital data, data quality, data analytics and data activation for marketing and personalisation.
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How Vodafone Germany uses its Customer Data Platform (CDP) as a Context Engine for AI and Activation
This session explores how Vodafone Germany uses a Customer Data Platform (CDP) and real-time streaming to make customer context available when and where decisions happen. With Digital Power as the technical implementation and enablement partner, that context becomes the foundation for smarter activation, better service interactions and AI-enabled use cases such as churn prevention, propensity to buy and next best action.
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