Marjolein is AI Commerce Strategist within Pon’s Datalab, where she works at the intersection of business, data, and technology. She focuses on how Agentic Commerce is changing the way customers discover, evaluate and purchase products. And what these developments mean for brands and marketers.

Before moving into data and technology, Marjolein built more than a decade of international experience in marketing, communications and brand activation. She led marketing communications for Volkswagen Commercial Vehicles in the Netherlands and previously worked in senior roles in London, developing global campaigns and experiences around major Formula One partnerships.

Her unconventional journey from global marketing into AI enables her to act as a bridge between commercial teams and data and technology specialists, translating emerging capabilities into practical applications, adoption, and measurable business value.