With a robust background in behavioural psychology, marketing, analytics and A.I., I deliver innovative data solutions across the full data value chain, that improve business performance and enhance decision-making. My passion lies in leading teams to develop and deploy state-of-the-art AI models and analytics frameworks. My strengths include strategic leadership, storytelling, and fostering a collaborative team environment that values design thinking and continuous improvement. Always happy to talk data, brainstorm on quantifying customer behaviour or turn random thoughts into strategic visions.