Soraya Duriez, Michele Marchini, Rogier van der Geer

How do you uncover new commercial opportunities in a market full of products, trends, and data? dsm-firmenich, together with Xebia, developed the Market Insights Analyst: an AI-powered solution that uses multiple AI agents to analyze market and product data to identify promising whitespaces.

In this session, dsm-firmenich and Xebia will show how a multi-agent approach can support complex market analysis, connect product portfolios to global trends, and uncover opportunities that might otherwise remain hidden. Discover how an initial AI prototype evolved into a scalable solution for market intelligence — and the key lessons learned along the way about data, technology, adoption and bringing AI into production.