The Rainforest Alliance partnered with Xebia to enhance its certification program's information strategy, focusing on traceability, scalability, and interoperability of data throughout the supply chain. By adopting a business-first approach, they defined a conceptual data model to improve data management practices. This model enables Rainforest Alliance to better capture, store, process and manage its most important information objects thereby making the organization future-ready amidst rising traceability demand. The collaboration not only contributes to a great cause but also assists the organization in building the capabilities needed to advance its sustainability-focused data mission.