Data
The latest insights and news.
3 minutes read
September 15, 2025
Consent is not a license to collect personal data: a reality check for data-driven organizations
Many organizations think they're always safe as long as they have permission to collect data. It sounds logical: if someone agrees, it must be okay. However, ...
3 minutes read
September 8, 2025
Hyperpersonalization: promise, reality and activation of customer data
Hyper-personalization sounds like the holy grail for marketers: delivering the right message to each customer at exactly the right moment. In practice, ...
4 minutes read
September 2, 2025
From data to answers: what you need for generative AI
Een chatbot die binnen seconden technische handleidingen doorzoekt. Software die automatisch kwaliteitsrapporten analyseert. Systemen die complexe vragen ...
4 minutes read
September 2, 2025
Digital twins: from buzzword to business case
Imagine being able to see how a new production line will perform before you install it. You know exactly when a machine requires maintenance. You can test ...
3 minutes read
August 26, 2025
Why data spaces are key to unlocking AI’s potential
AI and data share an inseparable bond, raising important questions about their relationship and data quality's role. What drives AI's need for massive amounts ...
2 minutes read
August 26, 2025
Data Governance: A fool with a tool is still a fool
In the world of data, it’s easy to be tempted by the latest technologies and tools. Even in the field of Data Governance, advanced tools promise solutions for ...
3 minutes read
August 19, 2025
AI and Data: why quality matters for successful application
In an era where technological advancements follow one another at lightning speed, artificial intelligence (AI) is no longer an option but a strategic ...
4 minutes read
August 4, 2025
A good data solution influences human behavior
You're a data professional. You love numbers. No, even better: the numbers love you. When you deliver a dashboard, analysis or report, your users are thrilled: ...
3 minutes read
July 23, 2025
From data to results: Why activation defines success in retail and e-commerce
Most retail and e-commerce businesses today have more customer data than ever — stored in CRM, CDPs, data warehouses, or e-commerce platforms. But having data ...
5 minutes read
June 17, 2025
Data Governance as a foundation for extracting maximum value from data
That data is seen as the new gold is nothing new. Within organizations, there has been a heavy focus on collecting and creating value from data in recent ...