What should you look for when selecting booth crews?

Your booth and crew are your organization's calling card. Your booth staff can make or break the success of your exhibition participation. So think carefully about what composition will give the best results.

Provide friendly, knowledgeable, representative and proactive booth staff, with a lot of knowledge about your product and your organization. After all, visitors expect to meet experts they can turn to with any questions.

What should you look for when selecting booth crews?

What tasks should you divide?

Experience shows that a clear division of labor increases the effect of your exhibition participation. Consider the following distribution:

Persons who make initial contact with people from the aisle
Persons who then take over to have a more extensive conversation
A person who maintains contact with OGZ and Jaarbeurs if there are (technical) questions
Persons who ensure that everyone at the booth is provided with drinks (and if applicable) and food.
A person responsible for visibility and content (photo/video material) during and after the fair on social media, for example.

How do you best prepare the team?

It is important to be clear even before the fair starts what is expected of everyone. So plan a briefing in advance in which you discuss things like:

what the objectives are that you all want to achieve
What is everyone's role in achieving it
what your mission, values, products and USPs are
Who the ideal customer is
what you want to know about visitors in order to find out if they belong to you
how to process this data in the lead scan app
What conversation techniques are used to correctly bind good leads to your organization?
How to recognize bad leads and 'brush them off' in an orderly manner.
A detailed script or schedule
further house rules (about attitude, clothing, breaks etc. etc.)

Hopefully the above tips will be of use to you. Good luck with the preparations for the whole team, make it a good time together!

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