Experience shows that a clear division of labor increases the effect of your exhibition participation. Consider the following distribution:

• Persons who make initial contact with people from the aisle
• Persons who then take over to have a more extensive conversation
• A person who maintains contact with OGZ and Jaarbeurs if there are (technical) questions
• Persons who ensure that everyone at the booth is provided with drinks (and if applicable) and food.
• A person responsible for visibility and content (photo/video material) during and after the fair on social media, for example.

It is important to be clear even before the fair starts what is expected of everyone. So plan a briefing in advance in which you discuss things like:

• what the objectives are that you all want to achieve
• What is everyone's role in achieving it
• what your mission, values, products and USPs are
• Who the ideal customer is
• what you want to know about visitors in order to find out if they belong to you
• how to process this data in the lead scan app
• What conversation techniques are used to correctly bind good leads to your organization?
• How to recognize bad leads and 'brush them off' in an orderly manner.
• A detailed script or schedule
• further house rules (about attitude, clothing, breaks etc. etc.)

Hopefully the above tips will be of use to you. Good luck with the preparations for the whole team, make it a good time together!