The latest insights and news.
4 minutes read
September 18, 2025
What organizations can really do with data: insights from Data Expo 2025
Everyone wants to do something with data or AI, but few know how. Data Expo 2025 made it clear: without clear goals, good data quality, and a strong focus on ...
4 minutes read
September 18, 2025
Data as a new weapon: police in digital transition
Data-Driven Collaboration is a key element of the police's strategy to efficiently and effectively keep Dutch society safe. However, this requires a strict ...
2 minutes read
September 15, 2025
Hyperpersonalization or hyperhype?
In my previous blog, I wasn't a fan of personalized ads online. Yet, I realize I can appreciate personalization too. When I'm grocery shopping, I quite ...
2 minutes read
August 26, 2025
Ban the bonus?
I would rather not have my favorite supermarket products on sale. The reason: the shelf is almost always empty. When I express my dissatisfaction about this to ...
5 minutes read
August 21, 2025
Why data-driven work often fails - and how it does
Many organizations fail to reap the benefits of data-driven working. This is often because management lacks sufficient insight into the business processes ...
3 minutes read
July 9, 2025
From raw data to strategic advantage: get the basics right first
In the manufacturing, transport & logistics and retail sectors, data not only form the basis for planning and maintenance, but are essential for a ...
3 minutes read
July 9, 2025
AI requires a cultural shift: 'Data management is now a strategic imperative'
Organizational change due to the advent of AI is only in its infancy. Yet it is difficult to manage a cultural shift because the pace of technological change ...
2 minutes read
July 8, 2025
Who is digging in my cookie jar?
Personalised ads, I am sick of them. Whereas then years ago I was a fan of the idea. I thought it would be nice to stop getting advertets vor nappies or panty ...
3 minutes read
June 17, 2025
Digital sovereignty requires guts and leadership: 'Netherlands losing ground'
Digital sovereignty is a top priority for Europe, according to Marloes Pomp, vice president of the European AI Forum. She advocates decentralized ...
1 minute read
June 11, 2025
Cherish your bad data
High-quality data are essential for success with artificial intelligence and the multitude of other tools for data-driven work. Unfortunately, many data ...
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