Automation and AI may sound appealing, but without a solid data foundation, they won’t deliver anything. That is the firm conviction of Chris Boonstra, ...

Everyone wants to talk about AI. Fine. AI is useful, exciting, and it will change a lot. But in commerce, the most important file of the week is often still an ...

Revenue is on track, reports are up to date, and the dashboard is all green. Yet an invoice remains unpaid. How is that possible? Many organizations rely on ...

Many Dutch municipalities have taken a clear position in recent years: we want more control over our data, less dependence on American hyperscalers, and a ...

Organizations are investing heavily in data, analytics, and AI. However, turning these ambitions into tangible results remains a challenge. Choosing a ...

Do you know who controls the flow? Think of data as the lifeblood of a modern organization. Like blood, its value is in the flow, not the pooling. Data sitting ...

In organisations that do not place data at the heart of their AI strategy, I often hear the same question: waarom geeft de agent niet de respons die ik ...

Why fragmentation keeps data‑driven working stubbornly stuck Data‑driven working often gets blocked by culture and ownership. Data is quickly seen as an IT ...

Ask three departments what last month's revenue was, and there's a good chance you'll get three different numbers. Not because anyone is bad at math. Sales ...

Almost everyone I speak to at the moment is grappling with the same question: what will AI mean for my organisation? Some focus mainly on the benefits, others ...