The latest insights and news.
3 minutes read
August 13, 2025
Optimizing Customer Journeys with Next Best Action Strategies
In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences. One effective approach that ...
4 minutes read
August 13, 2025
AI anno 2025: from smart right-hand man to full-fledged colleague
According to Microsoft's latest Work Trend Index Annual Report, this year we can expect a major shift in the way companies use AI. The driving force? Agentic ...
2 minutes read
August 7, 2025
How data lineage ensures effective AI governance
Reliable data is the foundation of trustworthy AI systems. Without it, all your investments in AI technology will never provide positive ROI and may even cause ...
5 minutes read
August 6, 2025
"In limitation, the master shows himself"
As a professor, entrepreneur and co-founder of several data initiatives, Frans Feldberg knows better than anyone how data and AI can transform organizations. ...
4 minutes read
August 4, 2025
A good data solution influences human behavior
You're a data professional. You love numbers. No, even better: the numbers love you. When you deliver a dashboard, analysis or report, your users are thrilled: ...
3 minutes read
July 30, 2025
The 3 human traits AI can never copy (and how to strengthen them)
Do you ever feel like you're drowning in efficiency measures and automation, when all you really want is for work to feel meaningful again? In the race to ...
5 minutes read
July 30, 2025
Accelerate your digital transformation: The power and bottlenecks of visual manuals in change management
Digital transformation isn't just about technology. It's primarily about people. Organizations are rapidly transitioning into new systems, processes and ways ...
3 minutes read
July 23, 2025
From data to results: Why activation defines success in retail and e-commerce
Most retail and e-commerce businesses today have more customer data than ever — stored in CRM, CDPs, data warehouses, or e-commerce platforms. But having data ...
5 minutes read
July 23, 2025
Garbage in, magic out: guarding data quality in an AI world
AI unlocks a world of unprecedented possibilities. Give ChatGPT a vague, scattered collection of words, and in no time, it transforms them into a powerful ...
2 minutes read
July 10, 2025
Why data governance should be your next priority
Data is becoming more important every day. It’s used in every part of your business, from making decisions to meeting legal requirements. But many ...