data platform
The latest insights and news.
2 minutes read
August 7, 2025
How data lineage ensures effective AI governance
Reliable data is the foundation of trustworthy AI systems. Without it, all your investments in AI technology will never provide positive ROI and may even cause ...
3 minutes read
July 23, 2025
From data to results: Why activation defines success in retail and e-commerce
Most retail and e-commerce businesses today have more customer data than ever — stored in CRM, CDPs, data warehouses, or e-commerce platforms. But having data ...
3 minutes read
July 9, 2025
From raw data to strategic advantage: get the basics right first
In the manufacturing, transport & logistics and retail sectors, data not only form the basis for planning and maintenance, but are essential for a ...
3 minutes read
July 3, 2025
How knowledge graphs complement Cloud Data Platforms
Many firms have made substantial investments in cloud data platforms over the past several years but still struggle when they attempt to use those systems to ...
4 minutes read
July 2, 2025
Every day is a learning day.
As Director Data & Analytics, Sander Kerstens works every day to build a future-proof data organization within Vanderlande. “Vanderlande is a technically ...
2 minutes read
June 26, 2025
Why more businesses are turning to composable CDPs
Customer expectations are changing fast. To keep up, companies need flexible tools that connect their data with their marketing. This is where a composable ...