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Customer Data Platform

3 minutes read

September 15, 2025

Consent is not a license to collect personal data: a reality check for data-driven organizations

Many organizations think they're always safe as long as they have permission to collect data. It sounds logical: if someone agrees, it must be okay. However, ...

Data

Customer Data Platform

3 minutes read

September 8, 2025

Hyperpersonalization: promise, reality and activation of customer data

Hyper-personalization sounds like the holy grail for marketers: delivering the right message to each customer at exactly the right moment. In practice, ...

Datadriven

Customer Data Platform

Automation

3 minutes read

August 13, 2025

Optimizing Customer Journeys with Next Best Action Strategies

In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences. One effective approach that ...

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