External B2B data gives you a lot of valuable insights about your market and (potential) customers. But what should you pay attention to when buying datasets? ...

Engaging in a conversation with a company’s AI assistant can be frustrating. Chatbots give themselves away by returning generic responses that often don’t ...

In the ever-evolving world of business intelligence, blending AI technology with design thinking has become a game-changer for crafting effective dashboard ...

How does an SME harness the benefits of digital transformation? What are the key challenges and how do you tackle them? One thing is certain: not riding the ...

Organizations are on the eve of a revolution in which AI, and in particular generative AI (GenAI), plays a crucial role. Forms of AI such as machine learning, ...

Did you know that 93 percent of enterprises are seeing an increase in malicious bots? You may be wondering what the implications are for your organization. ...

More and more often we hear how important the use of customer data is for achieving your (online) marketing goals. From Data to Insights and Activation. A ...

In the world of digital marketing and web analytics, tracking is essential for gaining insights into visitor behaviour and measuring the effectiveness of ...

Society is increasingly revolving around data. A small group of young people already recognizes this at a very young age. What starts as a game easily ends up ...

Once you start working with external B2B data as a data or BI analyst, you quickly discover that there are endless features you can collect. And there are just ...